Welcome to the Black Friday TV deals extravaganza! I'm the lead of TechRadar's TV team, and I've been writing about TV and video technology for 15 years, including six years of Black Friday deals hunting. I'm working with Mackenzie Frazier, our Senior Deals Editor for TVs, and our team of reviewers (who have over 30 years of experience combined) to highlight the TV deals really worth buying today.
• In the UK? Check out the best UK Black Friday TV deals here
To help make certain that you can find the right Black Friday TV deal for your particular needs, we'd love for you to ask us directly! I'm taking a legally mandated break, but you can email our lead TV reviewer, James Davidson, to tell him what you're looking for, and he'll pick a deal that fits your needs – and we'll share any answers we think will help other people on this page, too (names will be removed).
I've seen pretty much all of today's best TVs with my own eyes, and I've been tracking their prices across the year as part of how we approach creating our guide to the best TVs – so I really know how they compare, and what's a great deal when balancing price, performance and features.
I'll update this page throughout Black Friday with any new deals that arrive, or tracking any price changes that happen, as is often the case. I'll also fill it with tips and commentary about smart Black Friday TV buying. Happy TV hunting!
Black Friday TV deals - Quick Links
- Amazon: smart TVs from $64.99
- Best Buy: $1,000 off big-screen TVs
- OLED TVs: from $649.99 at Best Buy
- Samsung: $1,900 off 4K, OLED & QLED TVs
- Target: Roku TVs from $99.99
- Walmart: big-screen 4K TVs from $298
The 5 best Black Friday TV deals
OLED Black Friday TV deals
60-75 inch Black Friday TV deals
50-59 inch Black Friday TV deals
32-49 inch Black Friday TV deals
Meet TechRadar's Black Friday TV deals experts
I'm TechRadar's lead on TV and AV products, and I've had my eyes on practically every major TV released this year, and I helped develop TechRadar's TV testing facilities and methodology. I'm a huge movie fan who goes to movie theater three times a week regularly, so I really care about the quality of home viewing.
I'm TechRadar's lead for US deals and TV discounts, and I've been doing this for the last six years. I have a lot more experience than that, though – I've worked in ecommerce for 11 years. No one has combed through more TV deals than me, I promise you.
I've been working in AV product testing and tech journalism for nearly 30 years, and I've had my eyes on basically every flagship TV available today. I'm always looking to cover as many bases as possible for different budget or viewing needs in my reviewing and have been covering Black Friday and other high-profile sales events for the last three years.
I've reviewed everything from budget 32-inch TVs up to the world’s most elite OLED TVs. Before joining TechRadar, I worked for several years at one of the UK's leading AV retailers, dealing with everything from TVs and soundbars up to custom home theater installations. I've had the chance to compare many of the top TVs available today side by side.
Someone asked me what the difference between the LG C3 and the LG C4 is, and is it just the brightness? Both are available this Black Friday (though with limited sizes on the C3, because it's a model from 2024).
The brightness is the main difference, to be blunt! The LG C4 is a noticeable boost in brightness, which improves the color richness and contrast – but it also has a new image processor, raising overall picture quality. It's just that other changes are subtle, and often feed into making the most of the brightness.
The C4 also uses its processing for better audio, including upscaling from stereo into something with more of a spatial feel – though the C4 still isn't close to the quality of a decent soundbar.
The C4 also has a refresh rate of 144Hz, instead of 120Hz on the C3, but only high-end PC gamers would care about that.
Finally, the C4 has a newer version of the webOS smart TV software that powers it. The C3 is getting this software, it'll just always be a year behind the C4 on updates in the future (LG promises 5 years of updates).
I've also been asked whether TCL TVs are good purchases. The easy answer here is that the TCL mini-LEDs are very good value – we really rate the TCL QM851G as a beautiful mini-LED that gives Samsung a beat-down when it comes to bang for your buck. However, the Hisense U8N is very similar TV, available in more sizes, and keeps slightly beating the TCL on price.
The cheaper and smaller TCL TVs are more hit and miss, when we've tested them. Some are very impressive for colors and detail, but while I'm confident saying you'll do well with the mini-LED TVs, I can't speak with such certainty about the cheaper ones.
Someone asked me about the best OLED TVs this Black Friday, and said they were looking at the Sony A80L. It's a magnificent TV – read our Sony A80L review for the full scoop – with beautiful image quality, and built-in sound that's so good, you won't need a soundbar.
The downsides are that it's not as bright as other OLEDs of the same price, it's a year old, and Sony charges a premium for its TVs – and isn't as aggressive with the discounts. So there are good deals on the A80L to be found, and if anyone has their heart set on it, and you're happy with the price, I think it's worth pulling the trigger! People have a fondness for Sony TVs, and I've got no problem with people following their heart when the TVs are really good!
The newer version of the TV is the Sony Bravia 8, and it's not a huge leap forward overall, so paying less for the older version is a good idea.
There some really good prices on the Samsung S90D at the moment, which is winning the mid-range 2024 OLED way with the LG C4 by being slightly cheaper in both the UK and the US.
In the UK, the 55-inch Samsung S90D for £1,060 at Amazon is a great price for such a well-featured TV, at an ideal size.
In the US, the 65-inch Samsung S90D for $1,399 at Best Buy is excellent, and the beats the $1,499 LG C4 by a cool Benjamin.
You might have seen that budget TVs have a 60Hz screen, while more premium TVs have a 120Hz screen. This refers to how often the display can update with a new image – 120Hz is great for PS5, Xbox Series X and PC gaming, because these can play games at 120 frames per second, so you get super-smooth and responsive gaming.
120Hz can be a boon for movies too, though. Movies are made at 24 frames per second, but the mathletes among you might notice that this has a problem with 60Hz screens – you can't divide 60 cleanly into 24. This means that movies have to have some kind of motion processing applied, and movie purists don't like motion processing.
But 120 does divide cleanly into 24 – 120Hz TVs can show 24fps movies with the perfect frame timing, as long device or service you're playing from plays nicely with this feature.
The short version is that you should get a 120Hz TV if you can – it's more future-proof and better in more ways than you might expect.
If you're looking for TV for a smaller room or bedroom, 43-inch may be the right size. Now, do you want a 43-inch TV that bright, perfect for sports and great for gaming and movies too? Then the Samsung QN90D should be one of your top choices.
The Samsung QN90D's 43-inch model has dropped to $899.99 at Samsung, which is an excellent price for a TV that delivers awesome picture quality that's bright and ultra-responsive, and a full list of gaming features across four HDMI 2.1 ports.
Samsung QN90D 43-inch deal: was $1,499.99 now $899.99 at Samsung
What's the big deal about mini-LED? This tech works just like traditional LED screens, in that a layer of LEDs behind the pixels generates the light that reaches you eyes, and gets converted to the right colors on the way.
The difference is that the LEDs are far tinier, which means TV companies can fit a lot more of them in. This has three advantages: it means a more even backlight; it means a brighter light; and it means more accurate local dimming for better contrast, because the areas being dimmed can be smaller if the LEDs are smaller.
When it launched, mini-LED was strictly a premium tech only – but in only a few short years, it's appeared on budget TVs, where it makes a huge difference to the picture quality.
We can't really go talking about great Black Friday OLED TV deals without talking about pick for TV of the year 2024 now can we? The Samsung S95D is an elite OLED TV and its 55-inch model has crashed to $1,897.99 at Amazon. Is this the cheapest we've seen it? No, it dropped to $1,819.99 briefly, but this is still an excellent deal.
The S95D excels on all front, with incredible picture quality thanks to its deep black levels, superb contrast and realistic details, effective anti-reflection tech, gorgeous 'floating' design and myriad of gaming features. Here's your chance to get a discount on the world's best TV.
Samsung S95D 55-inch deal: was $2,399.99 now $1,897.99 at Amazon
Is burn-in still a problem for OLED TVs? For many years, the tech had a reputation for a big problem: images that appeared on screen often and for long periods – such as network logos or parts of a game's interface – would 'burn' into the screen, and leave ghostly images there all the time.
This reputation was well-earned – it was a big problem for the tech, no doubt. But recent TVs have essentially fully overcome this problem, using a combination of better screen tech, smart processing that detects and mitigates the effects of static logos quietly in the background, and the use of good old-fashioned screen savers if they detect that you're leaving a fully still image (like a paused video) on the screen for too long.
Looking for an OLED TV on a smaller scale? There's a deal for that this Black Friday too! The LG B4's 48-inch model has fallen to its cheapest ever price of $599.99 at Best Buy. These aren't the low numbers you expect to pay for an OLED TV, so be sure to snap it up while you can.
The B4 delivers amazing picture quality with plenty of contrast, detail, vibrant colors and deep black levels as well as a great stock of gaming features, including four HDMI 2.1 ports for the first time in the LG B-series' lifetime.
LG B4 48-inch deal: was $799.99 now $599.99 at Best Buy
Where's the best place to shop on Black Friday? The big retailers tend to price-match each other as quickly as possible, so price often isn't really a factor – though sometimes a particular retailer will offer a really wild discount on a limited amount of stock, which can be worth jumping on. Amazon particularly does this with its own Fire TVs, but it's not alone there.
So how should you choose? One element to consider is bundles. Best Buy in particular will sometimes offer a special discount on a combination of a TV with a soundbar, or with a wall-mounting bracket. This are less common on Amazon, so it's worth seeing if you can get a better-value extra purchase from one store or another.
If you're thinking of getting a larger screen, you'll be pleased to know there's some great bargains going on for Black Friday. The 75-inch model of the Amazon Fire TV Omni QLED has hit a record-low $879.99 at Amazon, which is superb value for a large screen size.
It's worth being weary with bigger screens, as LEDs with edge lighting may be tempting but as we found last Black Friday, they are best avoided. Thankfully, the Omni QLED uses a QLED panel with full array lighting which means you're going to get a great picture even at this larger screen size. It's feature-rich, budget TV that's a real winner.
Amazon Fire TV Omni QLED 75-inch TV deal: was $1,099,99 now $879.99 at Amazon
If you've heard all the fuss about OLED TVs, but you're not sure what the deal is, then let me direct you to our 'What is OLED' guide – but here's the short version.
LED screens, including QLED, consist of a big screen of lights behind a color-filtering layer of pixels. This makes it hard for these TVs to show true black tones, because trying to block light coming from the backlight often results in something a little gray. Most good TVs these days have an element of 'local dimming' to help avoid this, where the light turns itself off in sections that should be black to create true black tones – but if there still a bright section, light will 'bleed' into the dark area.
OLED screens don't have this issue. Each pixel generates its own light, and can be dimmed all the way to being off, for true black tones that can be right next to tiny bright highlights, and there'll be no bleed from one to the other. For this reason, they're considered the ultimate in image quality by many people – though they can't go as bright as LED TVs, so there's a trade-off.
Want a 65-inch but on a budget? We've got you covered. The 65-inch Hisense U6N has dropped to an astonishing $497.99 at Amazon – under $500 for a 65-inch screen is incredible value.
The U6N is one of the best budget TVs you can get, as it has a mini-LED panel with great contrast and lifelike textures and a good stock of gaming features incluidng VRR and Dolby Vision gaming.
Hisense U6N 65-inch deal: was $697.99 now $497.99 at Amazon
What size TV should you buy for your space? Really, it comes down to you and your ambitions. There have been multiple suggestion on sizes in the past – you should sit twice the distance of your TV's size, wait, it should be 1.5 times, wait, in the era of 4K maybe it can be less…
I think 1.5 is a good basic rule if you're in doubt. But it's an aesthetic choice as much as anything. Some people do not want a large TV, for various reasons, and you shouldn't go big just because a rule of thumb tells you to.
The distance I sit from my TV roughly equal to the size of the TV, because I want a big home theater feeling. Some people find that oppressive. But know that, according to Samsung's research, not getting a bigger size is the primary regret people have with their TV purchases…
If you're looking for a fantastic deal on a 65-inch TV, there's no better place to start than this LG C3 offer. The 65-inch model has dropped to a record-low $1,196.99 at Amazon – that's the cheapest we've ever seen it.
The C3 is one of the best OLED TVs around as it covers all the bases well. It has terrific picture quality with plenty of detail, color and contrast, and a full suite of gaming features.
LG C3 65-inch US deal: was $1899.99 now $1,196.99 at Amazon
Where do you start with buying a TV when there are so many options? I always tell people to first decide your size and your budget, to give you a handhold.
It may seem restrictive, but once you narrow these things, you'll find that the field closes from thousands to just a handful. And then, when you're looking at a much more manageable range of options, you can start being flexible about maybe pushing the budget a little further. But you've got to start somewhere.
Welcome to our live Black Friday deals tracker! I'm going to be updating this page constantly over the day, to add any new deals that drop, to update prices if they change, and to remove out-of-stock sets.
